ASK THE STRATEGIST interviewed Carol Van Valkenburg, owner of the McDonald’s restaurant in Mazza Gallerie, Washington, DC, during the National Hiring Day today. Carol’s family has owned McDonald’s franchises in the area – 18 locations to date – since 1979.
ATS: What are your three strategies for success?
Carol: Never be afraid to ask questions, never be afraid to admit that you do not know the answer, and be open to all possibilities.
ATS: What is your insider tip (unconventional, nontraditional or out-of-the-box philosophy or action)?
Carol: Be brave and shake the hand of or introduce yourself to someone you don’t know – you’ll never know where it will lead.
ATS: How do you stay relevant?
Carol: Talk to your children! I value my daughter’s opinion – even when she was in high school. Children are “wired in” and know the latest trends.
(Your children) may not know everything, but they do know a lot.