Archive for the Category ◊ Media ◊

• Monday, January 13th, 2014

NEWS FLASH: We have a new blog home page!

We are still Ask The Strategist, only now, the site is autonomously run by the Publisher/Editor, Kesi Stribling.

“The decision to move Ask The Strategist from the direct affiliation with KSG Strategic Consulting enables us to reach a wider audience, many of whom are current fans and followers of our media brands outside of KSG,” says Stribling.

The newly refurbished Ask The Strategist will continue to feature posts on business, entrepreneurship, careers, and women, however, one of the additional benefits is a group of new guest bloggers, who will provide content on a number of industries and specialties, including diversity and nutrition.

Our first guest blogger, Delise, is a college student who will share her experiences navigating her internship and school during her semester-long stay in South Africa, beginning in February 2014. Her video blog will be housed under the new section on careers for college students.

What does this mean for you, our subscribers?

All subscribers on the current Ask The Strategist blog (www.ksgsc.com/AskTheStrategist) will be sent a link and instructions for subscribing to/following the new site for Ask The Strategist (http://askthestrategist.wordpress.com). Support is available to answer any questions, or resolve difficulties signing up for the new blog, although a smooth transition for subscribers is anticipated.

Follow the new Ask The Strategist Blog now

Read our first post on the new site:
Ready, Set, Compete: American Express OPEN Forum Shares Tips  to Maximize 2014
http://askthestrategist.wordpress.com/2014/01/10/ready-set-compete-2014

NOTE: We are still in the process of migrating most content over to the new site. Until we have completed this process, archived blog posts may be retrieved from the former blog website. The site will be discontinued and inaccessible once this process is finished with, or without, advanced notice.

Thank you for your support, subscription, and reading our posts since Ask The Strategist debuted in 2011. We look forward to your continued interest and feedback.

Sincerely,

ASK THE STRATEGST Blog Team
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Frequently Asked Questions (FAQ)

1. I am a current subscriber to Ask The Strategist. Will I be automatically added to the new site?

Because subscribers have to opt-in to receive blog posts, we ask that you visit our new home page, enter your email, and click “subscribe.” You will receive an email asking you to confirm your subscription. Once you do, you will begin receiving new blog posts from Ask The Strategist.

>>> Click here to subscribe now

2. Will I still receive blog post notifications from Ask The Strategist?

If you opt to continue your subscription on our new site, your blog notifications will not be interrupted. Once you have subscribed to the new blog, we will terminate your subscription on the old site.

You will also receive one final notification from us if you have not subscribed to the new blog by January 31, 2014.

3. How long do I have before I have to switch to the new site?

We are still migrating pertinent content over to the new Ask The Strategist blog site. You are strongly encouraged to activate your subscription to the new site as soon as possible.

The site will be shut down once we have completed migrating posts over to the new Ask The Strategist home page. So, don’t delay!

4. Will Ask The Strategist share my information with sponsors and advertisers?

No, Ask The Strategist will never share your contact information with our advertisers and sponsors.

5. I would like be a guest logger on Ask The Strategist. Whom should I contact?

While we have most of our guest bloggers for 2014, if you have demonstrated writing experience on issues that would be a good fit for the blog (i.e. entrepreneurship, careers, health, community, diversity, current events, youth, and women), please contact us. Be sure to include links to your blog or writing samples.

 

DISCLAIMER: ASK THE STRATEGIST is a blog that highlights information on business, entrepreneurship, careers and the workplace, health, community,
and women. Any content or advice dispensed through Ask The Strategist is solely for informational and entertainment purposes. Never miss ASK THE STRATEGIST
blog posts! Have them delivered to your inbox by subscribing.

• Friday, December 06th, 2013
Sneak Peek: Super Soul Sunday with Oprah Winfrey and Howard Schultz

Ask The Strategist has been given an exclusive preview of Oprah  Winfrey’s interview with Starbucks CEO Howard Schultz on Super Soul Sunday, which airs this Sunday, December 8, 2013 at 11 a.m. ET on OWN: Oprah Winfrey Network. Winfrey sits down with Schultz, who shares the story of his inspiring rise from the housing projects in Brooklyn, New York, to his current role as a successful entrepreneur, global thought leader, and innovator.

Schultz will share the leadership lessons he’s learned while guiding this iconic brand for more than three decades, discussing how an emphasis on ethics, authenticity and a people-before-profit philosophy helped to grow and sustain his multi-billion dollar company.

Reflecting on his #1 New York Times bestseller, “Onward: How Starbucks Fought for Its Life Without Losing Its Soul,” Schultz recounts the story behind the global coffee company’s comeback in 2008, when he decided to return as the CEO to help restore Starbucks’ core values and mission to inspire and nurture the human spirit – “one person, one cup, and one neighborhood at a time.”

 

Oprah Winfrey with Howard Schultz. Photo Credit © Harpo Studios, Inc./George Burns

Following are three excerpts and video clips of Oprah Winfrey’s interview with Howard Schultz on Super Soul Sunday on OWN: Oprah Winfrey Network.

EXCERPT: One of Howard’s Principles: “Don’t Be Threatened By People Smarter Than You”

OPRAH: And I know that you’re guided by your own values and your own set of principles.  There are four that you talk about that I love: Don’t be threatened by people smarter than you. Can you speak to that?

HOWARD: You can’t build any kind of organization if you’re not gonna surround yourself with people who have experience and skill base beyond your own.  Only as if those people have like-minded values.

OPRAH: That is the key to starting anything.

HOWARD: That’s the key.  And I think when you discover perhaps that these people do not have those values, then you have to have a very quick conversation.  And if they don’t demonstrate that kind of behavior, not everyone deserves to be on the team.

OPRAH: Compromise anything but your core values.  That’s what you say.

HOWARD: Short-term success is not going to build long-term value for anyone.  And we live in an age where everything is based on the short term.  And I think what we’re trying to do and what we’ve demonstrated is very –

OPRAH: You had to fight that in your own culture.

HOWARD: We did.

OPRAH: Yeah.

HOWARD: It’s hard to do.

View the video: “Don’t Be Threatened by People Smarter Than You”

EXCERPT: Howard on the Importance of a Leader to be Vulnerable

OPRAH: You say it’s important as a leader –

HOWARD: To be vulnerable.

OPRAH: — to be vulnerable. Where’d you learn that?

HOWARD: Well, when I stood up in front of people and I — I apologized and started crying that first week.

OPRAH: Which is not what CEO’s do.

HOWARD: Especially men. I think we’re taught as men to — you know, but I think vulnerability is transparency.  And what I said earlier is I think the currency of leadership is transparency and you’ve got to be truthful. So I don’t think it’s — I don’t think you should be vulnerable every day.

OPRAH: Right.

HOWARD: But there are moments where you’ve got to share your soul and your conscience with people and show them who you are and not be afraid of it.

View the video: The Importance of a Leader to be Vulnerable

EXCERPT:  Howard finding Starbucks at a “Spiritual Crisis” Upon His Return to the Company in 2008

OPRAH: Would you say that Starbucks was in a spiritual crisis?

HOWARD: Yes, I would.

OPRAH: Mm-hmm.

HOWARD: And I would say that — I would also say that most of the problems we had were self-induced mistakes.  And I stood in front of the entire employee base of the company, our partners, and said — apologized for, as leaders, that we had let them and their families down.  But we were gonna return the company back to its glory days.

OPRAH: Okay.  So in those days where you knew the company — the company had lost its way –

HOWARD: Yes.

OPRAH: – was in its own spiritual crisis, did you debate whether or not you should jump back in or not?  I know — I know –

HOWARD: First of all, I never planned to come back to Starbucks.  But, again, this is about love.

OPRAH: Because you’d stepped down at CEO.

HOWARD: I did.  This is about love.  This is about passion.  This is about responsibility.  And it’s about leadership.  And there was no second thought whatsoever.  I came back to lead the company back.  But I also needed help from others. And I needed people to believe.  And we started doing things that were quite unorthodox, uncharacteristic of a company that was in trouble, especially during the financial crisis.

View the video: Starbucks Spiritual Crisis

Find OWN in your area

For more information about Super Soul Saturday, visit:

http://www.oprah.com/own-super-soul-sunday/super-soul-sunday.html

DISCLAIMER: ASK THE STRATEGIST is a blog that highlights information on business, entrepreneurship, careers and the workplace, health, community, and women’s issues. Any content or advice dispensed through Ask The Strategist is solely for informational and entertainment purposes. All content is the property of Ask The Strategist and affiliated companies unless otherwise noted. We occasionally address questions from our readers and subscribers in posts. Send your question or conundrum  via video or regular email to ask@ksgsc.com. All submissions become the property of Ask The Strategist. Names and other identifying information may be changed to protect the person asking for advice.

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• Wednesday, July 20th, 2011

Media Training Guidebook

 

I am pleased to announce that yours truly is one of the contributors to the Media Training Guidebook, published by Access Intelligence and PRNews. The article, 4 Strategic Methods for Building Successful Media Relationships, appears in chapter 7, page 183.

Read the announcement

The guidebook, which was released yesterday, features insight on crisis communications, camera-readiness, and engaging the media.

Joining other contributors, including Bank of America, Google, Microsoft, the National Association of Asian Journalists, and more, I am in awe to stand among such giants.

Due to an agreement, I can’t yet release my article to the public (darn those pesky proprietary rules!). As soon as I am able to share, I will impart some of those tips to you.

For those ASK THE STRATEGIST subscribers who are publicists, handle marketing and public relations for your company or organization, or are responsible for media image preparation for your clients, you really should consider getting the Media Training Guide (disclaimer: I get absolutely no royalties from the guidebook for promoting it).

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