I am pleased to announce that yours truly is one of the contributors to the Media Training Guidebook, published by Access Intelligence and PRNews. The article, 4 Strategic Methods for Building Successful Media Relationships, appears in chapter 7, page 183.
The guidebook, which was released yesterday, features insight on crisis communications, camera-readiness, and engaging the media.
Joining other contributors, including Bank of America, Google, Microsoft, the National Association of Asian Journalists, and more, I am in awe to stand among such giants.
Due to an agreement, I can’t yet release my article to the public (darn those pesky proprietary rules!). As soon as I am able to share, I will impart some of those tips to you.
For those ASK THE STRATEGIST subscribers who are publicists, handle marketing and public relations for your company or organization, or are responsible for media image preparation for your clients, you really should consider getting the Media Training Guide (disclaimer: I get absolutely no royalties from the guidebook for promoting it).
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