Tag-Archive for ◊ news ◊

• Wednesday, July 20th, 2011

Media Training Guidebook

 

I am pleased to announce that yours truly is one of the contributors to the Media Training Guidebook, published by Access Intelligence and PRNews. The article, 4 Strategic Methods for Building Successful Media Relationships, appears in chapter 7, page 183.

Read the announcement

The guidebook, which was released yesterday, features insight on crisis communications, camera-readiness, and engaging the media.

Joining other contributors, including Bank of America, Google, Microsoft, the National Association of Asian Journalists, and more, I am in awe to stand among such giants.

Due to an agreement, I can’t yet release my article to the public (darn those pesky proprietary rules!). As soon as I am able to share, I will impart some of those tips to you.

For those ASK THE STRATEGIST subscribers who are publicists, handle marketing and public relations for your company or organization, or are responsible for media image preparation for your clients, you really should consider getting the Media Training Guide (disclaimer: I get absolutely no royalties from the guidebook for promoting it).

Never miss the Ask The Strategist blog posts. Simply enter your email address below and click subscribe. That’s all there is to it!

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• Tuesday, February 22nd, 2011

Forum Panelists (left to right): Ana R. Harvey, L. Content McLaughlin, Raychel Schumacher, S. Lynn Cooper, and Edith Jett McCloud

Rep. Nydia Velazquez (D-NY) addresses attendees at the women-owned business forum

On Tuesday, February 15, hundreds of women business owners flocked to the Rayburn House Office Building in Washington, DC to hear from the experts during a minority women-owned business forum, The Trailblazers of Our Economy. Hosted by Maryland Congresswoman Donna F. Edwards (D-MD), the panel discussions featured an impressive cadre of elected leaders, government agencies, and key contract decision-makers.

Steps away from where elected officials are currently battling a contested United States budget, the forum tackled two primary themes: trends in female entrepreneurship and improving the outlook for women-owned businesses.

Rep. Nydia Velazquez (D-NY), Ranking Member of the House Committee on Small Business, noted that women account for $1 trillion spent on goods and services in 2010. According to the Congresswoman, who represents New York’s 12th Congressional district, women own 1.9 million businesses, and generated $165 billion in revenue last year.

Women are leveraging their impact on the workplace as the leading group that hires employees, outpacing traditional, nationally recognized companies. Rep. Velazquez cited the Women’s Procurement Program, which launched this month, as a vehicle to increase competition among businesses, including those in construction, technology, and agriculture.

Trends Affecting Female Entrepreneurship, moderated by Mauricio Vera, Director of the Office of Small and Disadvantaged Business Utilization at the U.S. Agency for International Development, highlighted statistics in female business ownership. Panelists included Michelle Ebanks, President of Essence Communications; Gregory Bell, Senior Communications Manager for Green for All; and, Anthony Caruso, Project Manager for the United States Census Bureau.

The second panel, Improving the Outlook for Minority Women-Owned Businesses, featured S. Lynn Cooper, National Association of Black Female Entrepreneurs; Ana Recio Harvey, Assistant Administrator for the United States Small Business Administration; L. Content McLaughlin, President of the National Association of Women Business Owners; Edith Jett McCloud, Associate Director of the Minority Business Development Agency; and, Raychel Schumacher, AdWords Strategist for Google, Inc.

Moderated by Essence Magazine’s Senior Editor of Personal Finance and Careers, Tanisha A. Sykes, the panel focused on the framework for successful entrepreneurship, which can positively impact revenue, an increase in employees, and a sustained business.

Ana Recio Harvey shared her personal story of entrepreneurship and the impact of limited resources had on her company and staff. She encouraged participants to “get counseling, training, and mentoring to prevent roadblocks.”

Raychel Schumacher emphasized the importance of maximizing an online strategy to stay relevant and maintain a continued presence. Schumacher opined that having a great team to support initiatives and business growth goals is a necessity, rather than a luxury.

The panelists agreed that access to opportunities, including government contracts, and access to capital creates a healthy, thriving workplace. The common denominator of success, according to Edith Jett McCloud is an entrepreneur’s “hunger and thirst for more knowledge…never be satisfied until she knows everything about her business, market, and competitors.”

Watch our interview with Samira Cook-Gaines, Director, of the DC Women’s Business Center>>>CLICK HERE TO WATCH

Category: Advice, Business, Entrepreneurship, Forum, Government, Women  | Tags: , , ,  | Comments off
• Thursday, February 10th, 2011

Internships.com and College Parents of America Partner to Launch the How Internships Result in Employment (H.I.R.E.) Initiative This Spring

LOS ANGELES (February 10, 2011) – Internships.com, the world’s largest internship marketplace, has partnered with College Parents of America, the nation’s only membership organization of current and future college parents, to inform college students and parents about the benefits of experiential education. Launching this spring, the How Internships Result in Employment (H.I.R.E.) initiative will provide products, resources and services tailored to best prepare college students for internships and for parents to help them along the way. The announcement was made today jointly by Robin Richards, CEO of Internships.com and Bob Soza, Chairman of College Parents of America.

The H.I.R.E. initiative will begin with a dedicated microsite and co-branded e-books filled with content focusing on careers and the intrinsic value of internship opportunities available during a student’s years in higher education. The Companies will co-produce webinars and release valuable data through special surveys and exclusive reports.

In a recent survey conducted by Internships.com, employers noted that relevant experience and interview performance were the most important factors they considered when hiring. Additionally, 45% of the employers on Internships.com said they’ve proactively contacted interns instead of waiting for candidates to apply.

“As co-leaders and experts in content for college parents and students, Internships.com and College Parents of America are a natural fit for the H.I.R.E. initiative,” said Richards. “This allegiance will provide key knowledge and expertise as well as the practical application of skills that will aid students in gaining a competitive edge.”

Soza added, “Our partnership with Internships.com demonstrates our commitment to provide college families with the innovative, relevant resources and services that will prepare students for success through college and beyond. We are very excited about this new relationship and the benefits it will provide for parents and students.”

Students can access basic tools that allow them to: create new or upload existing resumes; design a professional profile; search, save and filter internship listings nationwide; receive text, Facebook, Twitter and email notifications; and utilize the Internship Predictor™. Internships.com also provides a Student Tool Kit with tips about how to handle interviews, informative articles, videos and blogs from student interns as well as industry experts. The Company offers additional, more advanced tools such as Top of the Pile priority for resume submissions, The Intern Certification Program, Featured Placement, The Career Navigator, Resume Review, Live Coaching and exclusive data on more than 5 million companies through the Company Directory.

About Internships.com
Internships.com is the world’s largest internship marketplace bringing students, employers and higher education together in one centralized location. The innovative, Los Angeles based company, develops a wide variety of interactive, world-class tools and services to enable every student, employer and educator to better understand and optimize internship opportunities. For additional information, please visit www.internships.com. For tips on finding internships, hot internship listings and internship advice, follow Internships.com on Twitter (www.twitter.com/internships) or Facebook (www.facebook.com/internships.com).

About College Parents of America
College Parents of America is the nation’s only membership organization of current and future college parents. Founded in 1997, our mission is to assist families in the successful preparation, transition, adjustment and completion through college. College Parents of America provides its members with the advantage of valuable benefits and advocacy that protect and maximize their family’s college investment and the resources to support their student’s achievement. For more details, please visit www.CollegeParents.org; follow us on Twitter (www.twitter.com/CPofAmerica) or Facebook (www.facebook.com/CollegeParentsofAmerica).

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Category: Career, Internships, Youth  | Tags: , , , ,  | Comments off